The State of Sales & Marketing
The State of Sales & Marketing
The separation of marketing and sales in modern organisations makes it hard to coordinate activities along the buyer journey. With different approaches to metrics, goals and strategy, marketing and sales become disconnected and misaligned, resulting in missed opportunities and slower than expected growth.
The State of Sales & Marketing
The State of Sales & Marketing
The separation of marketing and sales in modern organisations makes it hard to coordinate activities along the buyer journey. With different approaches to metrics, goals and strategy, marketing and sales become disconnected and misaligned, resulting in missed opportunities and slower than expected growth.
The relationship between marketing and sales has long been a complex one. In this whitepaper, we explore the current state of sales and marketing providing insights and strategies that enable greater alignment between the two to increase ROI.
In this Whitepaper, you’ll learn:
- How this complex relationship affects business revenue and growth.
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Strategies that enable greater alignment between sales and marketing to increase ROI.
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The advantages of bringing sales and marketing (SMarketing) together.
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How to take the first step on your SMarketing journey
See why clients love SR:
We engaged Sales Redefined to create digital sales funnels to generate net new opportunities for our sales team. The highly scalable and cost-effective funnels outperformed industry averages, converted net new clients, and delivered an astonishing 2065% ROI. The Sales Redefined team are innovative in their approach delivering unique and fully customised campaigns. The key differentiators with Sales Redefined team, is their ability to continuously adapt at lightning speed coupled with a genuine interest in achieving outstanding results. They have bridged the gap between our sales and marketing teams, which I believe was a determining factor in the success of our campaigns. We certainly recommend the Sales Redefined team to any organisation that want to achieve epic results!”